British Airways i360 have partnered with the West Pier Trust to illuminate the West Pier.
Each evening after twilight and the starling murmation, subtle white lights installed on the British Airways i360 boarding deck are directed at the West Pier until midnight.
The lighting system has been designed by Do Architecture, the same practice that created the British Airways tower lighting system. The system uses low amounts of energy and requires little maintenance. The specialist marine LED technology uses sophisticated lenses which create a series of intense and focused beams of light.